Rominus x Dkay Digital
Rominus Pizza is a fast-growing pizza restaurant chain known for its wide range of flavorful pizzas, sides, and quick service. The goal of this project was to create a clean, high-performing website that mirrors their brand’s speed, taste, and convenience—while also making online ordering easy and fast.
We focused on building a digital platform that enhances the customer experience and encourages repeat orders through smooth navigation and an intuitive design.
🧑💼 Responsibilities & Deliverables:
✅ Mobile-First Website Design:
Built a visually engaging, responsive site optimized for fast pizza ordering via smartphones and tablets.✅ Custom Menu Display with Category Filtering:
Designed an interactive menu system that allows users to browse through pizzas, sides, and deals with ease.✅ User-Friendly Order Flow:
Simplified the ordering experience into 3 steps — Select, Customize, Checkout — improving conversion rates.✅ On-Page SEO Setup:
Implemented basic SEO practices to help the brand appear in local and branded searches.✅ Tracking Setup for Conversions:
Integrated Google Analytics and Hotjar to monitor user behavior and identify key drop-off points for future optimization.
🎯 Perfect Result: Driving Cravings Into Conversions
The new Rominus Pizza website successfully turned hungry visitors into happy customers by:
🍕 Improving average time-on-site by 45%
📦 Increasing online orders within the first month
📱 Achieving a 90+ mobile usability score in Google’s Mobile-Friendly Test
🧭 Enhancing UX with smoother browsing and cart flow
🔎 Making the brand more searchable for “pizza near me” and location-based queries
This project not only boosted customer satisfaction but also strengthened Rominus Pizza’s digital foundation for long-term growth in the online food delivery space.
Your brand isn’t just a business — it’s an experience.
Let’s design a digital journey that delights your customers and drives real results.
🍕🌿 Ready to serve success on every screen? Let’s make it happen.
